As a result of the acquisition, according to the compnay, customers will be able to extend their investments in DTP, DTC, and Patient Assistance programs with access to a comprehensive pool of sampling solutions. Additionally, MediMedia’s customer base, which includes many of the nation’s largest pharmaceutical brands, will have access to new sales operations and services, and will be able to leverage Knipper’s fulfillment and compliance solutions for their end-to-end samples management experience.
"Knipper’s acquisition of the MediMedia sample business will further our mission of being the nation’s leading samples management services provider," said Jim Knipper, co-founder and chief executive officer of J. Knipper and Co. "We are excited about the opportunity this creates, as adding these services from MediMedia Health enables our customers to leverage the broadest and most diverse library of best practice and sample management standards available in the industry today. By combining MediMedia’s innovative engagement models with Knipper’s leading sales operations, white space and compliance services, Knipper solidifies its position as the nation’s #1 provider of full circle, end-to-end sample-centric solutions."
The dramatic increase in need for DTP samples management and direct-to-consumer (DTC) patient services creates a unique opportunity for the supplier who possesses the most comprehensive set of data. Such data is a wellspring of knowledge that can be used for the purposes of benchmarking and creating a more efficient means of "hyper-targeting," added Michael J. Laferrera, president and chief operating officer of Knipper. "We look forward to transforming the way the industry views ROI and samples management benchmarking. Through our integration of the new business, Knipper plans on harnessing the knowledge possessed in its data to provide smarter and more productive tools to its customer base, both retrospectively and proactively."