Frenova Renal Research has named SCORR Marketing, a marketing communications company focused on drug and device development services, as its agency.
Frenova, formerly the Clinical Studies Group of Fresenius Medical Care North America, is a Phase I-IV drug and device clinical development services company dedicated exclusively to renal research. Frenova’s goal is to provide an intimate understanding of patients affected by kidney disease and to improve the quality of life for people with renal impairment.
“As the industry’s only dedicated renal CRO, Frenova Renal Research is providing something that other CROs can’t," said Cinda Orr, president and chief executive officer of SCORR Marketing. "We helped Frenova unveil its new name and brand identity at the recent Partnerships in Clinical Trials 2014 and are excited to develop strategies that will effectively support Frenova’s mission of improving the lives of those affected by a renal impairment.”