I’m a co-founder of BioPlan Associates, a biotech marketing firm that has advised companies large and small on successful business and marketing strategies. Over the past three decades, the one common thread of my most successful engagements has been the client’s desire for real data and BioPlan Associates’ ability to find it. In the very competitive biopharma industry, the demand for data, trends, and analysis is strong but the sources of that data can be sketchy. Too much reliance on internet research and biased internal data can lead to poor decisions and unsuccessful product launches. My mantra is“if you can find it on the internet it’s probably wrong.”