11.17.10
Kadrige, a provider of e-detailing and multichannel sales solutions for the pharmaceutical and healthcare industries, has formed a global alliance with Quintiles. Through a co-promotion agreement covering Europe and the U.S., Quintiles and Kadrige plan to enable biotech and pharma customers to transition from a traditional healthcare visit model to a “hybrid” model that blends face-to-face physician discussions with live, remote e-detailing calls via the telephone and internet.
The agreement also enables Quintiles and Kadrige to develop web-call centers, which allow medical sales representatives to train or call healthcare professionals on a full-time basis.
“With Kadrige, we can revolutionize the lifecycle implementation of a brand by customizing physician detailing in accordance with its lifecycle need,” said Michael Ackermann, senior vice president of Commercialization for Quintiles. “We are committed to helping our customers succeed in the New Health, and these innovative hybrid call center and multichannel models are the transformative solutions our customers require.”
The agreement also enables Quintiles and Kadrige to develop web-call centers, which allow medical sales representatives to train or call healthcare professionals on a full-time basis.
“With Kadrige, we can revolutionize the lifecycle implementation of a brand by customizing physician detailing in accordance with its lifecycle need,” said Michael Ackermann, senior vice president of Commercialization for Quintiles. “We are committed to helping our customers succeed in the New Health, and these innovative hybrid call center and multichannel models are the transformative solutions our customers require.”