TruTag Technologies Inc., developer of an innovative, edible security platform for pharmaceuticals, has hired Steven Yoder to lead its business development efforts for the pharmaceutical market. 

TruTag microtags offer a unique solution for drug manufacturers, allowing a digital scan of a drug to confirm its authenticity and reveal provenance information such as manufacturing location, dosage, images of packaging, expiration date, supply chain data, and lot or batch number. TruTags are made of high-purity silicon dioxide (SiO2), or silica, which is a well-studied material that has been used in food and medicine for decades.

Mr. Yoder joins TruTag after a nearly 30-year career with film coating market leader Colorcon Inc., a world leader in the development, supply and technical support of formulated film coating systems, modified release technologies, and functional excipients for the pharmaceutical industry. A seasoned veteran who most recently served as Colorcon’s manager of global brand enhancement, Mr. Yoder began his career at Colorcon in the lab formulating film coating systems, then headed the technical quality group for specification of new formulations and new product development.

“We are extremely pleased to have Steve as part of our team,” said Kent Mansfield, president, TruTag Technologies. “Steve will be leading the effort to continue commercializing TruTag’s on-dose authentication solution to the worldwide pharmaceutical industry, where he has extensive relationships and experience selling multiple brand enhancement products and services.”