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To support Napo’s growing commercial organization and enable it to work more closely with healthcare providers
December 5, 2018
By: Betsy Louda
IQVIA™ announced that Napo Pharmaceuticals has selected Orchestrated Customer Engagement (OCE), IQVIA Technologies’ innovative commercial solutions suite, to support Napo’s growing commercial organization and enable it to work more closely with healthcare providers. Napo will use the OCE technology platform for its product, Mytesi®, an FDA-approved antidiarrheal indicated for the symptomatic relief of noninfectious diarrhea in adult patients with HIV/AIDS on antiretroviral therapy (ART). “Mytesi has a robust pipeline of potential follow-on indications, and using IQVIA’s integrated solution, OCE, will help our commercial teams better serve and work more closely with healthcare providers,” said Robert Griffing, chief commercial officer of Napo. “With improved efficiencies and advancements for our field sales and home office teams, we can push our growing commercial organization to the next level.” IQVIA Technologies’ OCE transforms life sciences companies’ commercial operations from independent silos to insight-fueled, orchestrated departments focused on highly relevant and contextual customer engagement actions. By applying artificial intelligence and intuitive user interfaces, the intraoperative OCE platform increases efficiency across all functions, channels, and stakeholders. This leads to reduced friction, enhanced productivity, increased value, and better decision making among customers. “With IQVIA’s OCE, Napo saw the opportunity to have a best-in-class technology suite, and we are thrilled they took advantage of it,” said Tal Rosenberg, senior vice president, Global Technology Solutions at IQVIA. “OCE will help Napo increase the value of its customer interactions by offering a more intelligent and coordinated customer experience that ultimately will yield better health outcomes.”
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