Advanz Pharma, a company involved with cloud software for the life sciences industry, is standardizing commercial operations on Veeva Commercial Cloud as it expands in new markets across Europe. With a complete suite of Veeva software and data, Advanz aims to drive a unified field strategy across geographies and strengthen field engagement with healthcare professionals (HCPs).

Focused on products within critical care, anti-infectives, endocrinology, oncology, and other rare diseases, the UK-based biopharma is leveraging Veeva CRM Suite and Veeva OpenData to consolidate operations and gain a complete picture of customers throughout the healthcare ecosystem. Advanz’s newly merged field teams can coordinate more effective HCP touchpoints across channels and regions driving relevant engagements.

By leveraging Veeva Link Key People and Veeva Link Scientific Awareness data applications from the suite, Advanz also benefits from a deeper understanding of key experts, scientific awareness, and sentiment for medicines and therapies across its brand portfolio. Link is integrated with Veeva CRM and Veeva OpenData, providing Advanz with a connected data ecosystem to lead precision engagement.

“Since more than doubling our sales and medical footprint with our recent acquisition of Intercept, we needed to scale field operations with a single system to increase visibility throughout the customer engagement journey,” said Andy Eeckhout, global head of CRM and digital solutions at Advanz. “With Veeva Commercial Cloud, we have a foundation to maximize impact as we move into new markets.”

“With Veeva Commercial Cloud, Advanz now has a digital foundation to sustain growth as it expands operations in Europe,” said Philipp Luik, vice president of commercial strategy at Veeva Europe. “By reaching the right people sooner and leading more impactful conversations, Advanz can advance its mission to improve patient outcomes.”