Antares Vision has introduced TrackMyWay, a next-generation track & trace platform providing dialogue between various stakeholders throughout a product’s supply chain journey and lifecycle. 
 
TrackMyWay is suitable for any industry with high-value products, including pharma. The platform was developed to protect brands and provide assurance of safety and security. The detailed data shared and stored via TrackMyWay provides a tool to manage recalls, as it can oversee product movement at a granular level as single units of sale, helping to minimize the economic impact caused by defective goods. 
 
The TrackMyWay platform opens the dialogue between all actors of the supply chain, creating value through information exchange. This connection guarantees the integrity of the information, through a verified purchase using a standard smartphone to scan unique, unit-level codes on the product’s package. The platform allows consumers to review certified information about the product origin, manufacturing process and distribution chain to guarantee integrity and authenticity. 
 
“We are convinced that the TrackMyWay platform can be an important competitive lever for companies that want to stand out in the market and, at the same time, a valuable defence instrument for their brands,” saidEmidio Zorzella, CEO of Antares Vision. “Guaranteeing a product’s origin and supply chain journey is not only a valuable safety feature, but also a powerful tool that adds brand value. This is why we coined the neologism “trustparency”,which sums up in one word how much trust a transparent supply chain can generate, from the raw material to the consumer.”