Merck Adopts Veeva Vault CRM

Merck, known as MSD outside of the United States and Canada, has committed to Veeva Vault CRM, which will support Merck as it enters a significant launch period across new therapeutic areas and modalities.

“We are excited to expand our strategic partnership with Veeva by moving to Vault CRM,” said Dave Williams, executive vice president and chief information and digital officer at Merck. “We share a deep commitment to customer success, and Vault CRM will provide Merck the technology foundation to drive commercial execution.”

“Merck has consistently been at the forefront of leading-edge science that improves the lives of millions around the world,” said Veeva CEO Peter Gassner. “We are honored to be a strategic partner to Merck, and it is great to see our partnership extend to Vault CRM.”

Vault CRM is part of the Vault CRM Suite of deep applications designed to drive more effective commercial execution across personal and digital channels. Vault CRM Suite addresses the industry’s regional and country-specific business and compliance requirements.