OPTEL is expanding its traceability offering through the acquisition of Verify Brand.

According to the company, the acquisition allows OPTEL to expand its portfolio to cater to a wide range of diverse industries. 

“Our plan is to optimize supply chains to increase our customers’ performance while at the same time building a sustainable economy in the long term,” said Louis Roy, president of OPTEL GROUP. 

The addition of Verify Brand’s L4/5 serialization capabilities to the OPTEL solution set enables the connectivity required for pharma companies to implement Track & Trace across the entire supply chain (L1 to L5). 

“We believe that the innovations we can deliver, in combination with the OPTEL team, will create solutions that meet the demands of brands both today, and into the future.” said Verify Brand chief executive officer, Michael Howe.