Patheon, a global provider of drug development and delivery solutions to the pharma and biopharma industries, has revealed a new brand identity centered around an updated brand promise based on the belief; the world would be a healthier place if tomorrow’s medicines were made available today. The branding elements include an updated logo and a new company tag line that represent how the company is differentiated and best-equipped to help address client challenges: “A Healthier World. Delivered.”
 
The new tag line is meant to reflect the company’s commitment to working closely with clients to help them find solutions to some of their greatest formulation development and manufacturing challenges.
 
“People around the world depend on life-changing medications from pharmaceutical companies and Patheon is delivering those medications every day through its dedicated workforce,” said Chris Tama, senior vice president of marketing. “Our new brand platform promotes our leadership position, the work our employees perform around the world and the fact that we are uniquely positioned to provide end-to-end pharmaceutical development and manufacturing services under a single, master brand.”
 
A redesigned website has also been launched as part of the rebranding. The promotion will be part of a global effort to help current and prospective clients better understand how Patheon can help address the most complex development and manufacturing needs.