The pharmaceuticals division of Roche has selected IQVIA’s commercial technology suite for deployment across more than 100 markets. 

IQVIA’s Technologies suite includes the Orchestrated Customer Engagement (OCE) Sales/Marketing, Master Data Management (MDM), ePromo and Organization Manager applications and will be a key enabler for this industry leader’s efforts to transform commercial engagement.

The IQVIA Technologies suite will be leveraged to drive more meaningful customer engagement and interactions, and to better inform commercial decisions. By seamlessly linking marketing, sales, medical science liaisons, account management, and other functions, this integrated portfolio enhances customer experience, strengthens relationships, and drives performance. The suite is built on best-in-class platforms, such as Salesforce.com, Mulesoft, Amazon Web Services, Heroku, and Box.

Under the terms of this multi-year agreement, Roche Pharma will rollout IQVIA’s OCE Sales, OCE Marketing, Organization Manager, MDM, and ePromo solutions for approximately 14,000 users across 100+ countries.