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Baba Shetty President, Technology and Data Solutions, and Suma Ramadas to Executive Vice President, Medical Affairs.
April 20, 2022
By: Kristin Brooks
Managing Editor, Contract Pharma
Syneos Health has promoted Baba Shetty to President, Technology and Data Solutions, and Suma Ramadas to Executive Vice President, Medical Affairs. Baba Shetty will be a member of the Executive Team, responsible for developing customer-facing technologies, including AI-based tools and advanced data solutions, to solve critical business challenges. Baba led the Syneos Health team that developed Kinetic, a modern engagement capability inclusive of applied data science, experience strategy and performance analytics for use in clinical trial patient enrollment, commercialization support and advanced data management. In his new role, he will continue to oversee this solution, which is part of the Company’s Dynamic Assembly network, an open ecosystem of best-of-breed data and technology solutions that includes in-house capabilities and curated vendor relationships designed to strategically address the nuances of unique customer engagements. Baba brings deep technology-driven expertise and will be charged to deliver further advancements to Syneos Health’s digital innovation and analytics platforms. He will be instrumental to integrating RxDataScience, a recently acquired data engineering, data management and AI firm, and StudyKIK, a leading technology-enabled clinical trial recruitment and retention company, into the Dynamic Assembly network. He will also oversee the Company’s relationship and investment in Exeevo, and lead the integration of new and existing digital and technology partnerships to drive enterprise transformation. Suma Ramadas will lead the creation and delivery of a comprehensive Medical Affairs solution that seamlessly connects the organization’s high-value capabilities across the product lifecycle, from development through commercialization. Suma will work collaboratively with Medical Affairs leaders across the enterprise to grow a full-service, best-in-class Medical Affairs business. She also will continue to lead the Medical Affairs Consulting Organization.
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