The Medical Futurist Dr. Bertalan Mesko, Director of The Medical Futurist Institute and Amazon Top 100 author of, “My Health: Upgraded and The Guide to the Future of Medicine,” will present a keynote address as a core element of the 2nd Annual CPhI North America Conference.

Dr. Mesko, a self-professed ‘geek physician’ with a Ph.D. in genomics, envisions the impact of digital health technologies on the future of healthcare, helping patients, doctors, government regulators and companies work to make it a reality. At CPhI North America, his keynote address will focus on “Science Fiction in Healthcare,” and explore how science fiction becomes science fact, the role that patient-led design is having on technological developments, the new challenges presented by patients finding an unregulated, technological solution for health problems, how disruption is helping to tackle these new challenges, and how this is resulting in a cultural transformation as we move towards highly personalized, digital health solutions. Dr. Mesko’s keynote takes place Tuesday April 24 from 1:30pm to 2:15pm.

“We’re thrilled to have Bertalan Mesko joining us to provide his uniquely entertaining, highly informative and expert visionary insight into the future of research, diagnostics, personalized healthcare, and technology, and how these elements continue to intersect at an increased rate,” said Joseph Marks, brand director, CPhI North America. “CPhI events around the world are renowned for bringing the brightest and best from the pharmaceutical, biopharma and life science industries to provide illumination and insight that highlights innovation, emerging trends and technologies and seeks to address some of the challenges ahead. This year is no exception, and Dr. Mesko’s keynote really is a ‘must see’ session.”

“I’m excited to have the opportunity to connect with CPhI North America and share the latest thinking that underscores the work that we’ve been doing at The Medical Futurist Institute,” said Dr. Mesko. “We’re in a dynamic era where advanced medical technologies, disruptive innovations and digital communication are empowering patients to become more informed and, as a result, involved in making decisions relating to their health. Digitalization can make personalized care affordable and available, ensuring sustainability and growing our understanding of disease, and advanced diagnostics promote a focus on prevention rather than simply looking at cures.”