BASi (Bioanalytical Systems Inc.) has added three representatives to its business development team. Omar Lamm has been named business development manager for the Mid-Atlantic/Southeast area of the U.S. Mr. Lamm joins the company from Xcelience, LLC, where he was an associate director of business development.

Mahnaz Shamsai joins the company as its business development manager for the Southwest region. She has more than 10 years experience in technical sales, business development, R&D and product marketing in the pharma, biopharma, and medical device industries. Most recently she served as the business development manager for Toxikon Corp.

Debra Gosling has been appointed business development manager for the Northwestern portion of the U.S. She has more than 20 years of experience selling molecular diagnostic devices, reagents, and clinical drug trial services for companies like Roche Diagnostics, Covance, and Thomson Reuters.

“We are excited to hire these individuals who have extensive technical expertise and can provide a consultative approach to new business opportunities,” said Alberto Hidalgo, BASi vice president for business development and marketing. “The new representatives will be able to leverage BASi’s reputation for strong scientific abilities, incredible regulatory record and customer focus.”