Syneos Health has entered a strategic collaboration with Indegene Omnipresence and has made a minority investment in the company’s next-generation unified customer experience platform.

The Omnipresence platform is the result of a strategic alliance with Indegene, a global healthcare tech firm, which brings together Microsoft Power Platform, Dynamics 365, Azure, Office 365 including Teams, LinkedIn and Microsoft AI into a unified customer experience management (CXM) platform for the healthcare industry. Omnipresence works with life sciences and healthcare organizations to help drive intelligent customer relationships and experiences.

By activating healthcare professional (HCP) experiences, and unifying CRM and omnichannel technology together with advanced analytics and AI capabilities, the platform aims to improve upon traditional CRM or multichannel technologies that focus on singular and disparate engagements. Omnipresence is designed to deliver holistic, insights-driven experiences aligned with HCP needs and preferences to enable increased impact and satisfaction.

“The biopharmaceutical industry is under growing pressure to deliver value-based customer experiences in a far more competitive marketplace. Omnipresence offers customers a bold new choice – an innovative  platform, underpinned by Microsoft technologies, to drive intelligent commercial relationships,” said Alistair Macdonald, chief executive officer, Syneos Health. “The next-generation solution will enable customers to harness data to provide actionable insights and realize better commercial experiences, with improved return on investment.”

“Omnipresence is a good example of an industry-specific, multi-cloud solution built with and on Microsoft’s enterprise technologies working together in uniquely disruptive ways. We are excited to see Indegene add Syneos Health as another strategic collaborator in our joint mission to bring new value to life sciences and healthcare organizations,” said James Phillips, corporate vice president, Business Applications Group, Microsoft.