Tim Pantello will lead the integrated portfolio business, serving as President of Communications, Syneos Health. An executive with nearly 25 years of experience across strategy, marketing, and technology, his digitally native leadership style is ideal for grooming the next generation of communications experts. Prior to Syneos Health, Pantello was a managing director at PricewaterhouseCoopers (PwC), leading multiple offerings within the Health Industry Advisory Group related to wearable data, patient intelligence and predictive behaviors and analytics. He reports to Michelle Keefe, President, Syneos Health Commercial Solutions.
Bolstering senior leadership, Pantello has added JD Cassidy, President of Advertising, Maria Tender, Head of Strategy, and Ian Dorrian, President of EU Communications.
Cassidy is leading Syneos Health Communications’ North America advertising portfolio, with dedicated responsibility for GSW NY. He joins from Saatchi & Saatchi Wellness, where he served as President, simultaneously growing revenue and employee engagement. He has worked on multiple brands and therapeutic categories and has omnichannel expertise across patients, providers, and payers.
Tender is leading strategy and planning for Syneos Health Communications. She joins from DDB where, for more than two decades, she led strategy and planning and built the healthcare strategy group. At DDB, she oversaw new business development across a range of sectors, including large pharmaceutical companies across numerous therapeutic areas.
Dorrian is leading Communications in Europe and brings more than 20 years of agency experience spanning independent firms, major holding companies, including Omnicom, regional and global roles, and has deep therapeutic expertise in oncology and rare disease. Prior to his agency experience, he was in the pharmaceutical industry for 10 years, gaining experience in medical affairs, field sales, and operational and strategic marketing roles.