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How local expertise is reshaping market entry.
November 18, 2024
By: Kristin Brooks
Managing Editor, Contract Pharma
The lack of global harmonization of post-approval regulatory requirements for medications has led to different regions and health authorities having varying standards, creating variations in what needs to be done to be compliant. For example, in neighboring countries there may be differing laws relating to the same concept, creating a barrier to entry and expansion into new markets for mid-sized pharmaceutical companies seeking to widen their global footprint. Companies must operate in many regulatory systems while adapting their offering to the local context. These companies seek to extend their indications and target groups, hence carrying out extra research and going through extra, extensive regulatory approvals. At the same time, however, safety assessments persist as a necessity. Firms are still required to gather and analyze data on their products for risk-benefit assessments and timely revisions on the products labels. One such legislative measure is the European Commission’s ongoing revision concerning pharmaceutical legislation. This is an all-encompassing initiative that seeks to eliminate barriers in the global market on medicines, stimulate innovations, simplify administrative procedures and tackle various problems, including antimicrobial resistance and environmental concerns. However, while these reforms are noble in their objectives, they create yet another obstacle for companies that operate in more than one jurisdiction. Local Knowledge is Key to Success In order to succeed in this environment, organizations must be aware of, and sensitive to, the regulatory distinctions in each market. They need to know exactly what is happening, when and why. As more markets open up, and the complexity within each increase, the role of local qualified persons responsible for pharmacovigilance (LQPPVs) has become an absolute, and expanding, necessity in the global pharmaceutical markets. To begin, apart from their primary task of supervising the local pharmacovigilance system, they also act as points of contact and decision makers in the regulatory processes and as a continuous observer over the changing dynamics of the industry, navigating regulatory nuances. This widening range also indicates the increasing complexity in the operations of the pharmaceutical sector and the critical demand for local professionals in maintaining compliance and safety of the patients, in addition to generally serving as the marketing authorization holder’s PV ambassador in the country. Leveraging Technology The expanded scope of LQPPV responsibility, combined with the increased regulatory complexity, is seen as an increasing trend for pharmaceutical companies to form strategic alliances and look for technological solutions to support LQPPVs. Specialized technological solutions are being designed to aggregate regulatory information and assist marketing authorization holders and LQPPV offices. These platforms perform the function of assisting with the central tracking of prioritized issues, policies, legislative developments, emerging safety signals and health authorities’ inquiries, to name a few. The fusion of artificial intelligence and machine learning capabilities has an important role to play, as these tools can recognize trends based on regulatory datasets and project how these may look in the future, which in turn assists businesses in determining how best to navigate potential regulatory barriers. This capability of forecasting scenarios enables a fundamental shift towards compliance with rules in a preventive manner. Increasingly, organizations recognize the importance of strategic relationships with specialized technology service providers. Such partnerships offer benefits such as access to regulatory expertise, greater flexibility in resource allocation and better risk control through enhanced mitigation measures. These partnerships relieve the internal teams from administrative workload by dealing with monotonous tasks and therefore result in cost savings through more efficient use of resources. In this intricate environment, the winning formula is a combination of strategy, clear understanding of objectives and flawless execution. Companies need to invest in the requisite knowledge and skills of their LQPPVs, equip them with the right technology and build strong networks to achieve harmonization across different regions. With the further globalization of the pharmaceutical industry, the demand for quality lifecycle management and the strength of the LQPPV networks will increase. The companies able to implement the best practices using their local professionals, up to date technologies and strong global processes will thrive in an increasingly complex pharmaceutical market in the future. The future of pharmaceutical global expansion lies not just in understanding individual markets, but in building an integrated approach that combines local expertise with global strategy, supported by innovative technology and strategic partnerships. In this landscape, the role of the LQPPV will continue to evolve, remaining central to successful market expansion and patient safety assurance worldwide.
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