Five Insights to Maximize Customer-Centric Acquisition Growth

Acquisitions can expand a company’s size, range, and reach, but the process to get there is not without its growing pains.

Acquisitions and subsequent integrations are highly dynamic and situation-dependent processes, so unfortunately, it’s not difficult to lose or shift focus along the way. When this happens in a worst-case scenario, a company becomes larger, yet its acquired parts are discordant and out of step with customer needs and expectations.

Actylis was constructed specifically through an ambitious and continuing acquisition initiative—integrating 11 organizations in just over two years—to close known gaps in the market. Our aim is to become a leading hybrid manufacturing and global sourcing expert for ingredients and raw materials. We’ve learned much along our acquisition journey.

Here, we share five insights to successfully acquire and integrate brands in a complex field, and to do so while continuing to satisfy and delight customers.

Customer is King: Focus on What’s Important

Customers are the lifeblood of a company. Satisfying and even elating customers drives sho