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Patient centricity in the clinical trial community involves meeting the patients where they are.
Released By CRYOPDP
July 13, 2022
Recently, a patient centricity concept has spread across all corners of the healthcare community with a straightforward goal: to improve and save patients’ lives through innovative and effective drug therapies adapted to patients’ individual needs. However, for this concept to truly come to life, it is necessary to count on temperature-controlled supply chain logistics like CRYOPDP to turn what could be a complex operation into a highly efficient process. This is extremely vital, because a patient’s life could literally be on the line with every shipment. Patient centricity in the clinical trial community involves meeting the patients where they are. The clinical trial industry is globalising and demands international healthcare logistics partners that can serve its growing and continuously evolving needs. For decades, temperature-controlled logistics experts have operated behind the scenes with patients barely aware of the hard work that went into their medicine’s journey. Thanks to the Covid-19 vaccine distribution’s impressive performance and its universal effect on people’s health across the globe, it has become apparent to the world just how critical and important a logistics provider’s mission is for both patients and the industry. The endless pandemic lockdowns meant that patients could not travel to hospital sites for clinical trials due to travel and access restrictions. This led to a seismic shift where sponsors quickly moved to a direct-to-patient model to try to continue trials and keep patient treatments on schedule. As part of our response to this unique situation, CRYOPDP as a specialist in temperature-controlled logistics, with the mission to improve people’s healthcare options, had to go further and dive deeper to better understand customers’ perceptions of the impact of the pandemic and work with them to provide those options.
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