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Watch out for that pendulum!
May 5, 2021
By: Emil W. Ciurczak
I am a passionate believer in the “Law of Unintended Consequences.” And, to quote Jeff Goldblum’s character Ian Malcolm in Jurassic Park, “Just because you can do something, doesn’t mean you should do something.” One good example of “unexpected side-effects” is found in the continuous breeding of dairy cows used only for their capacity to provide milk. These cows are so docile they won’t defend their own calves—even allowing them to be slaughtered in front of their own eyes while showing no inclination to offer protection. That may be an extreme example, but ALL changes have consequences, both good AND bad (we usually opt for the ratio that favors the good). Another obvious example is the enormously successful mail-order/home delivery business. While we have been able to order from catalogs for a century (remember the ever-present Sears catalog?) or have pizza delivered to your home, corporations like Amazon, Chewy, and Grub Hub accelerated the trend. Now, with the pandemic, ordering from home has become the norm, not the exception. On one hand this has been a blessing, allowing needed food, goods, and medicines to be obtained without exposure to the COVID virus. However, this trend has also hastened the previously slow and steady downfall of “brick and mortar” stores and malls, in general. When large malls close, big name stores like Sears and Target can continue selling through their websites (and, ironically, through Amazon). Simultaneously, the smaller, non-chain stores, without websites or a national presence, are folding. Add to this matrix the social factor malls provide, allowing for a mixture of shopping and dining, and, for many seniors, a safe place to walk/exercise. Add all of these elements together and you have a net loss for the conveniences involved. What does all this have to do with Pharma? In many ways—before, during, and presumably, after the pandemic—we have migrated to remote testing, virtual QA oversight, Compliance monitoring, and even (eventually) remote Agency “visits.” This mass migration to everything being done remotely has been shown to have many good features—assuming the job can be performed remotely. For example:
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