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Bedford to bolster branding and marketing ops post Harlan acquisition
May 27, 2015
By: Kristin Brooks
Managing Editor, Contract Pharma
Huntingdon Life Sciences and Harlan Laboratories have appointed Joseph Bedford, Ph.D. as corporate vice president of global strategic marketing. This new position aims to strengthen the two firms’ international strategic marketing function across its Contract Research Services (CRS) and Research Models Services (RMS) business units. Dr. Bedford will be responsible for global marketing, business intelligence, strategic planning and aspects of corporate development, and joins the executive leadership team. Dr. Bedford previously served as vice president of global marketing at Taconic Biosciences, where he implemented a corporate renaming and rebranding initiative. Dr. Bedford also held positions with Covance and the Almac Group covering a twelve year period, including director of marketing and strategy at Covance, and director of marketing at the Almac Group. Dr. Adrian Hardy, chief operating officer at Huntingdon Life Sciences and Harlan Labs said, “We are delighted that Joe has joined the organization. This is an especially important time for us as we continue to develop the combined, integrated brand of the two companies. Joe’s strong expertise in strategic marketing across both the CRS and RMS CRO space will prove to be a great asset to the organization, and he brings an experienced new voice to the team.”
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