08.05.14
Metrics has changed its name to Metrics Contract Services to more clearly define its role within Mayne Pharma and adopted a new brand look that identifies it as being part of the Mayne Pharma global family. Metrics Contract Services is a full-service contract pharmaceutical formulation development and manufacturing organization
“The new name and brand identity are appropriate for a company poised for significant growth, thanks to the added reach and resources of its global parent, said John S. Ross, executive vice president. “We know from market research that Metrics enjoys a great deal of positive brand equity with clients, who associate us with attributes such as quality, reliability, responsiveness and honesty. The new Metrics Contract Services brand identity conveys that we’re the same people, delivering the same quality experiences for clients – and that now we’re backed by a global pharmaceutical organization with the added resources to deliver even more capabilities.”
“Together, Metrics Contract Services and Mayne Pharma make up a bold, modern organization committed to the highest standards of scientific excellence, staff experience and customer satisfaction,” Mr. Ross added. “In support of the continued strength and growth of contract services, the time is right to join identities.”
“The new name and brand identity are appropriate for a company poised for significant growth, thanks to the added reach and resources of its global parent, said John S. Ross, executive vice president. “We know from market research that Metrics enjoys a great deal of positive brand equity with clients, who associate us with attributes such as quality, reliability, responsiveness and honesty. The new Metrics Contract Services brand identity conveys that we’re the same people, delivering the same quality experiences for clients – and that now we’re backed by a global pharmaceutical organization with the added resources to deliver even more capabilities.”
“Together, Metrics Contract Services and Mayne Pharma make up a bold, modern organization committed to the highest standards of scientific excellence, staff experience and customer satisfaction,” Mr. Ross added. “In support of the continued strength and growth of contract services, the time is right to join identities.”